This episode explores how personality assessments and AI-driven insights help accounting firms and small businesses hire smarter, develop stronger teams, and improve retention. Ruth talks with Mark Ferris, CEO of Panalytics, about understanding team strengths, identifying development opportunities, and using data to make better managerial and recruiting decisions.
Pricing and recurring revenue are two of the most powerful levers in a financially fit business. In this episode, Ruth explains how to calculate pricing from the bottom up, why dynamic pricing matters in seasonal businesses, and how recurring revenue creates stability, loyalty, and long-term profitability.
Understanding your overhead cost per revenue unit and your net profit per revenue unit gives you the clarity you need to price correctly and strengthen profitability. This episode shows you how to measure both, apply them across different industries and use these numbers to guide hiring, breakeven planning and long term financial health.